Kindred Vineyards

Club Kindred — a wine club that lives
in your guest's pocket.

A phone-first installable app. A guest at the Creek or the winery scans the tasting-room QR, installs Club Kindred, and joins the wine club in under two minutes — the same Commerce7 signup engine your staff already runs on the Club Steward tiles, now handed directly to the member. Then it keeps working: Face ID login, pickup reminders, release drops, and rewards.

1

The join, in the room

From QR scan to a live membership — one thumb, no counter, no paper.

9:41Kindred · Creek
Est. Sunnyslope
Club Kindred
· Club Seventy-Seven ·

You're at the Creek. Become a member and your tasting today is on us.

Tap Share ↑ then Add to Home Screen to install.

Welcome
Post-QR landing. Detects iOS/Android and shows the right install nudge.
9:41Step 1 of 4
Choose your club

Three ways to belong.

Most loved
Estate
6 bottles · quarterly · 15% off
from $180 / release
Reserve
12 bottles · quarterly · 20% off
from $360 / release
Library
3 bottles · aged reds · 25% off
from $240 / release
Choose club
Tiers pulled live from Commerce7 — no hard-coding.
9:41Step 2 of 4
Your details

Nice to meet you.

Eleanor
Hart
eleanor.hart@gmail.com
(208) 555-0142
MM / DD / YYYY

We check for an existing Kindred account first, so members never double up.

Details
Reuses your C7 customer lookup — prevents duplicate memberships.
9:41Step 3 of 4
Delivery & payment

How should we get it to you?

Pick up at winery
Ship to me
Card on file
•••• •••• •••• 4242 Secure ↗

Card is tokenized by Commerce7 — Kindred never stores the number.

Delivery & pay
Pickup vs ship follows your existing zip-code rules; C7 card tokenization = no PCI on you.
2

Why they keep it installed

The two features that turn a one-time signup into daily presence.

9:41Welcome, Eleanor
You're in the club 🎉

Log in with Face ID.

No passwords to forget. One look and you're back in your club.

Biometric login
WebAuthn passkey (Face ID / Touch ID). Set once at signup — drives repeat opens.
9:41Notifications
Stay in the loop

What should we tell you about?

Pick your lanes. Change them anytime.

◆
Wine releasesNew vintages & club pickups
♪
Events & musicLive at the Creek & the winery
✶
Member specialsQuiet deals, members only
♥
Volunteer & harvestLend a hand at crush
Push preferences
Four opt-in lanes. iOS delivers web push once installed to the home screen.
9:41◆ ◆ ◆
Good evening
Welcome back,
Eleanor.
Your next pickup
Sep
14
Fall Release Party
6 bottles ready · The Winery, 5pm
Kindred points
2,450
◆ Estate member
550 to your next reward — a library-only Syrah.
◆Home
♪Events
★Rewards
◍Card
Member home
Next pickup, points, digital membership card — reasons to reopen.
9:41Rewards
Kindred rewards
2,450
★ points

Ways to earn

◎
Add a profile photoOne-time welcome bonus
+500
♪
Attend an eventCheck in at the door
+250
◆
Pick up a releaseEvery quarter
+300
♥
Refer a friendWhen they join
+1000
◆Home
♪Events
★Rewards
◍Card
Rewards (phase 2)
Gamified points for non-purchase actions — the part off-the-shelf loyalty can't do.
The build, in plain terms

Four decisions worth making now.

Where it runs

Reuse the engine you have

The PWA is a new front-end only. It calls a customer-safe version of the Club Steward's proven club-signup chain — the same one on your CDS tiles. New app, zero re-invented plumbing.

Vite + React PWA · club77.kindredvineyards.com
The login

Face ID, not passwords

A WebAuthn passkey set at signup. Works in an installed PWA on iOS 16.4+ and Android. Biometrics are the single biggest lever on repeat usage — so we make it step one after joining.

@simplewebauthn · no new PII stored
The nudge

Push that respects the guest

Four opt-in lanes — releases, events, specials, volunteer. Start self-hosted Web Push (VAPID) on infra you already run; swap to OneSignal only if you want a ready-made dashboard.

iOS: requires Add-to-Home-Screen first
The rewards

Loyalty — build it, don't buy it

Your vision (photo = 500 pts, attendance, referrals) is non-purchase — exactly what Square & Commerce7 loyalty can't score. A small custom points ledger owns those rules; redemptions can later sync out.

Phase 2 · custom ledger in kindred_web

The one real constraint to design around: on iPhone, both Face ID login and push notifications only work once the guest taps Share → Add to Home Screen. Safari shows no automatic install prompt. So the in-room flow leads with a warm, platform-aware install step (and a printed cue on the QR board) rather than burying it. On Android, Chrome offers a one-tap install — easy.

Open questions for you:  ① Final name & domain — Club Kindred at club77.kindredvineyards.com?  ② Should a signup here waive today's tasting fee (a strong in-room hook)?  ③ Which four notification lanes are the real ones?  ④ Loyalty in v1, or ship join + login + push first and add rewards in phase 2?